News

  Why we're more excited about her than Ben Burelle!

  Learn more about our discussion with the Toronto Ultimate community here!

  Learn more about Ben and how he channels Julia Roberts into his decision making process!

The following post has been written by VC's CEO Adriana Withers. Over the past few months, the VC team has been sporting staff shirts that say "The Future is Female". More than a handful of times, each of us has been asked, "What's with the shirts?"... and so, please let me explain. A Team Canada player Julie Landry with Daniel Bergson, the designer of our staff shirt, at WCBU in Royan, France. Questions/Comments As we've worn our Future is Female shirts, we've heard all sorts of comments and questions, including: What does that even mean? Why does the future have to be either male or female; that's not fair. Isn't that shirt a bit aggressive? The future is MALE! (folding shirt in half, while laughing) The Future Is Female The purpose of wearing these staff shirts at events, such as the World Championships of Beach Ultimate in France, the USA Ultimate Masters Championships in Colorado and the Canadian Ultimate Championships in Ottawa, has been to start a conversation. To get people asking, talking and (hopefully) thinking about equity in ultimate. When I first came to Daniel with the design idea for the shirts, he asked me a question similar those listed above. I was proud that one of my own team members was challenging me on the idea, and, right then, I knew that this was the message I wanted to get out there and engage about with our community. It means that society, including our wonderful ultimate community, needs to be working together to discuss, understand and make progress around the problem of gender equity.  In order for female athletes to catch up in terms of opportunities available to them with comparison to those available to male athletes, there needs to be equitable action, not just equal action. As a community, we need to focus energy and resources on the development of female athletes and their competitive opportunities to make up for so much lost ground. If we only give female athletes the same support as male athletes, female athletes will never close the gap. Aggressive, no. Assertive, yes.  Thank you to the young male for illustrating exactly why we need to have these discussions. For reference, please see almost every history book, ever, and report back on who it was about. The Future is Female because the past has been Male.  The statement "The Future is Female" is one of will and purpose. It's about where we are going, the necessary journey to equality for all athletes, and what is needed to get there - a distinctive investment in supporting female athletes.  What is the story? Unless you've been hiding as of late under a rock far, far away from "mainstream" ultimate media, you know that equity is a topic demanding the attention of players around the world. It's bringing out the best of our community, and also shedding light on situations and perspectives that I believe are detrimental to the positive growth and exceptional potential of our sport. This post isn't about those examples, though... although I'm happy to discuss them with any one directly. This post is simply to explain why I felt it was important for the VC team to put this message across our chests and out in to the world. The explanation is simple: We need to talk about equity, and each and every one of us needs to find a way to spark that conversation with friends and strangers alike if we're ever going to make progress. I want to hear from one of my team members that he doesn't really fully get it. I want to hear from a masters player who wouldn't want their kid wearing this shirt. I want to hear from the female engineer who is the only female engineer in her firm who wants to wear the shirt to work. I want to hear from the boys team coach who overhears sideline stories from his players which indicate that they have a lot to learn about respecting other individuals. I want to ask the junior player who folds the shirt in half and says to his friends, "The future is male!" if he understands where we're coming from with this shirt and how he understands our message. Why If we don't listen, we don't learn. We don't bust out of our own carefully curated bubbles to more fully develop our own beliefs.  If we don't challenge ourselves to take deep breaths and listen and, then, calmly share our own perspectives, how are we to expect others to do the same for us? If we don't challenge the status quo, we won't know our own potential as a sport. Personally, I want more for ultimate. So, like'em or leave'em, I'm proud of our Future is Female shirts, and all I can ask is that you respect that. Or better yet, talk to me about it. Thanks for reading, Adriana Adriana Withersadriana@vcultimate.com Proudly wearing my staff shirt while talking about... you guessed it... women's development with WFDF's Caz Malone on the #UltiShow Interested in VC-supported equity-related organizations or initiatives? Without Limits Ultimate  Ultiworld/Media coverage: VC Ultimate To Sponsor, Help Grow Women’s College Coverage and VC Extends Women’s Coverage Sponsorship To Support Division III Nationals Reporting VC Women's Development Sponsorship WFDF Women in Sport Commission  What's Else? Let's discuss how the Future Is Transgender, The Future Is Gay, The Future is Multicultural, The Future Is (insert any other credible movement that absolutely deserves support). Let's talk about the Future Is Equality For All.

As the discussions around Gender Equity in ultimate continue to be so prevalent in our community, we feel as though it's our responsibility to contribute.  First, it's important that our community knows where VC stands: We respect all people and believe that all people should be treated equally and fairly. We believe that there is still a tremendous amount of work to be done around gender equality in both sport and the world at large.  We will work with you, our community, to help promote the values of equality and equity as best we can, in everything we do. In 2017, we put all of our online advertising partnership dollars in one basket: Exclusively supporting Ultiworld's coverage of the women's division, which allowed for more division-specific coverage than ever before. We checked in with Ultiworld on the effects of more women's coverage: There was a 2% increase in overall female viewers from October 2015-August 2016 to October 2016-August 2017. That's truly great when you are looking at over 2MM pageviews.  For new entrances to the site, we are tracking at 24.71% increase in the female category! This means that of the total females that go to Ultiworld each day, 25% are first time visitors! VC will continue to work with Ultiworld on this initiative for the 2017-2018 season, and share more effects/stats as available. VC Women's Development Sponsorship This past spring, we connected with a number of women's club teams and offered them a no-obligations sponsorship discount on their uniforms. This offer helped us to get to know a number of awesome women's teams that we hadn't worked with in the past and helped the teams get great gear while saving funds to be able to put them in to what matters most - tournament fees, travel, etc. Given the success of our trial run, we want to go bigger with this idea of a Women's Development Sponsorship. So here we go... For the 2017-2018 season, VC will offer all women's college teams a 20% no-obligations sponsorship discount on their team uniform orders, world-wide.  If your team has a coach, VC will also offset a small part of that investment for you and add a no-charge coach jersey to your order. What's more, if you're an open or mixed team actively working towards promoting equity at your school and in your community, we want to hear about what you're doing and help share your success. You will also be eligible to receive a Women's Development Sponsorship if your actions are tangibly making a difference in the support of female athletes in your area. How does it work? It's really quite simple. We'll ask you to tell us a bit about your team in this form and we'll be in touch to follow up within 1-2 business days. You can also drop us a line any time to get more information. Here is our contact info. A 20% discount will be added to any estimates we send you for your team uniforms and we'll walk you through the order process from start to finish. Other benefits: Free professional design help (up to 3 hours per team) if you submit your requests by December 1st. Individual team and player direct online ordering - check out our current system here, with a new and improved version launching by the end of August 2017! That's it, unless you want more... What more can VC do for your team? We are committed to working every day to be the best we can be, and that includes supporting the initiatives and values of our community. Some examples of what else we can do are: Promote your team and its initiatives via our wide-reaching social media channels Share your success stories and the successes of other teams to help learn from each other and inspire our community Offer your team Discs for Development, which allows us to offer Discraft practice discs for as low as US$5.50 / CA$6.91 per disc Most importantly, we'll continue to stand up and speak out for what's right and do our best to support and promote equity in ultimate through our actions, investments and our partnerships.  Here's that "application" form again, or drop us a line to hear more at info@vcultimate.com - Thank you!    

This statement has been modified from it's original version to reflect VC Ultimate's on going position on Gender Equity, as opposed to the situation-specific statement that was originally made July 7, 2017. For the original version, please contact us. Statement on Gender Equity It is essential that our community know where VC Ultimate stands on issues of equity and equality. As VC's leader, it is an issue I am passionate about and work very hard to promote in a positive way.  The voices representing our company must be united. We respect all people and believe that all people should be treated equally and fairly. There is still a tremendous amount of work to be done around gender equality in both sport and the world at large.   Adriana Withers Founding Partner & CEOVC Ultimate Inc. For more of our views on gender equity in ultimate, specifically with regards to media coverage, please visit this Ultiworld article. For any questions, comments or concerns, please contact us at info@vcultimate.com at any time. For more about VC Ultimate, please visit our About VC page.

We love travelling around the world and meeting players from so many different countries at ultimate events, as well as awesome individuals contributing from the sideline! In Poland last summer, we met a photographer so talented that we asked him to join our team for our next WFDF event. Please meet Andraž Kramberger... VC: Hey Andraž! We're really excited to have you as part of the VC Lookfly team heading to WCBU this summer. How did this all come about for you? AB: I met with VC and its crew at WJUC last year, where I was part of the Slovenian team as their photographer. While taking some photos from the finals I got into conversation with Adriana, got her contact and she told me to send her any "good ones" from the matches. So when I got back to Slovenia, I immediately edited the photos, send Adriana an email, she liked them and we remained in touch since. Earlier this year I was invited to be a part of the VC team at WCBU this June.    VC: What was WJUC like for you? AB: It was an incredible experience to be at such a big ultimate event with thousands of people from across the globe. It was very exhausting as well because I was at the fields from morning till late afternoon and then I edited the photos and videos of the day and uploaded them, which was a tiny bit frustrating with the speed and consistency of the internet at the dorm where we stayed. But all in all a really great adventure, 10/10 would go again. VC: What's your Ultimate background? How did you get in to the sport? AB: I played hockey for about 14 years and when I got to college I quit and since we were always playing ultimate at recess at high school, I though I would give it a try. So I joined the local team. I got a lot of new friends and connections over it (as one does in Ultimate) but with going to college in another town, I kind of faded out of actively playing and began to take photos at local tournaments. My former teammates then asked me to take photos of their tryouts and tournaments more often and I still go when I have time. VC: We've been using some of your photos - which are AWESOME - in our social media feeds lately. How does it feel to see your photos out there for more ultimate players to see? AB: It's an incredible feeling whenever I see one of my pics being used anywhere else other than my own social media. I never would've thought that Ultimate would be the one thing in life that propelled my photography out into the world. VC: What would be your dream with regards to ultimate and/or photography? AB: I'm not quite sure yet. Of course it would be incredible if I could do photography full time but it is a hard business to get a grip on and to make a living out of, especially if you don't really want to do wedding photography (not that there is anything wrong with it, it's just not my kind of style). VC: Slovenia is a beautiful country. Any tournaments that we should all keep in mind, or must-do's for visitors? AB: Slovenia is a very special place in the sense that you can cross it in about a 4-hour drive and on the way you can visit some really old cities (from roman times), the mountains and the Mediterranean shore. With its position on the edges of Italy, Austria and the Balcan there was a lot going on here over the centuries. So as a tourist definitely visit Bled with its castle and its lake; Piran, which is a tiny town on the shore; Postojna cave, which is one of one of our biggest tourist attractions, but really anywhere you'll go you could find something to see.  As a Ultimate player you'll hear more and more about our teams in the future because the players here are really working hard on the next generation with a nation wide high school league. As for the tournaments I would say Woodchuck is getting bigger every year. It's an international tournament on high intermediate level. If you're more a fan of an indoor Ultimate maybe take a look at Free As A Bee (FAAB for short). Slovenia is still getting of ground with its Ultimate scene but it is getting there slowly but surely. Follow Andraž Kramberger on social media to continuously be inspired by his beautiful work: https://www.instagram.com/krambergera/    

January 2016 marks five years of Tracie Ching designing jerseys for us! Tracie has made some amazing designs across the years, in particular the sublimated designs from our international World Flying Disc Federation tournaments. Check out her story: a glimpse at what it's like to be an artist in the ultimate community! Should we call it artimate? Probably not, but still.  What was it like when you joined VC 5 years ago? What's the story - how did you get connected with the company? In 2011, VC hosted one of its first sublimated design contests. I didn't know it then, but the contest was one of the earlier attempts to suss out talent for VC's first design team. Funny thing is I lost that contest, but I guess VC liked my design enough to invite me back to submit something for a team. Once again, my design wasn't chosen, but I was invited to join the team regardless, which should serve as a lesson that success does not always manifest as you might think. Talent and a good work ethic can and will be rewarded!How did your history as an artist and ultimate player uniquely suit you to designing for VC? I actually had no official design training. I went to school for fine art with a concentration in mixed media sculpture. I had a minor in printmaking but somehow never managed to touch silkscreen. But in being the "artsy" one, I was often asked to help designing jerseys for my college team, and later my league teams. It was one of my old captains who recommended I submit to the VC contest and it was at that time I had started to dabble in design. VC really helped me hone those skills so in truth we grew together.  Has the company changed a lot in 5 years? What's been the biggest change for you?I think VC has always had a reputation synonymous with quality, and that really hasn't changed. The big difference is that reputation is now international. I think VC's strong presence has been felt, and resonated, in many corners of the world. I feel grateful to be part of a company that has grown into such an excellent ambassador to the sport of ultimate frisbee.  What are a few of your favorite designs/projects you've worked on?That is really tough. Team-wise: I loved helping create Team Danmark's 2015 subs (top pictures). And the Team Canada subs from 2013 and 2015 always stand out in my mind. Special project-wise: I can't get enough of the Dia de los Muertos from our World Class Collection (pictured below). Who in the whole world, past or present, would you most like to design a jersey for, and what would you put on it?Since starting this job I have always harbored a dream of designing gear for one of the first ultimate teams to play in the Olympics. Good Good luck achieving that dream Tracie, we believe in you! If you'd like to see more of Tracie's art, you can check out her website or Facebook page!

VC Ultimate welcomes Lookfly to our family of premium ultimate-focused brands! With the launch of VC Europe, we are teaming up with the fine folks at Lookfly to offer direct access to premium VC merchandise for players, teams and tournaments. Lookfly’s European-made sublimated apparel line will continue to be offered World-wide, with new styles and materials on the near horizon. Lookfly products will soon be offered in the VC Europe online store, and look out for the VC Lookfly gear at tournaments around Europe this summer.For more information, drop us a line: General Information: info@vcultimate.com UK Sales & Inquiries: europe@vcultimate.com Germany, Switzerland & Austria Sales: Timo Keppner timo@vcultimate.com / timo@lookfly.com