Over the last decade, November has become an important month for online retail sales: Black Friday and Cyber Monday (BFCM) marketing is now seen as essential to every company managing an online store. This said, we find these pinnacles of reckless consumerism particularly troubling.
While we couldn't ignore the income opportunity of the month completely – especially in a year like 2020, with such an extreme revenue drop – we have chosen to do things differently this year.
First, we sent out generic special offers to our valued customers starting much earlier in the month. Secondly, we will not offer any additional discounts solely in the name of BFCM. Let us say this again:
We will not offer any additional discounts solely in the name of Black Friday or Cyber Monday this year.
Instead, we have focused our energy on a campaign to help encourage our community to support each other, and invited key partners to join us in this Part of the Solution campaign.
Part of the Solution
During the traditional five days of BFCM, instead of offering steep discounts on apparel, we will be highlighting our community partners. We asked each featured partner to choose an organization, which will receive the partner’s standard commission* for all sales between November 26th and 30th.
VC will match these donations to the chosen organizations, resulting in contributions of 30-45% of every partner-gear sale price.
Participating Partners
Premier Ultimate League
Organization Highlight: Equal Justice Initiative Support Directly
Support via PUL Collection purchases (a combined 30% of revenue will be donated to the Equal Justice Initiative)
Without Limits Ultimate
Organization Highlight: Feeding America / Feeding SW Virginia Support Directly
Support via Without Limits Collection purchases (a combined30% of revenue will be donated to Feeding America / Feeding SW Virginia)
World Flying Disc Federation
Organization Highlight: Women in Sport Commission Programs Learn More
Support via WFDF Collection purchases (a combined 30% of revenue will be earmarked explicitly to programming determined by the Women in Sport Commission)
USA Ultimate
Organization Highlight: Delrico Johnson Fund Support Directly
Support via Live Ultimate Collection purchases (a combined 30% of revenue will be donated to the Delrico Johnson Fund)
Strive & Uplift
Organization Highlight: AGE UP Support Directly
Support via Strive & Uplift Collection purchases (a combined 30% of revenue will be donated to AGE UP)
Time for the Ultimate Talk
Organization Highlight: National Queer & Trans Therapists of Color Network Support Directly
Support via Time for the Ultimate Talk Collection purchases (a combined 30% of revenue will be donated to the National Queer & Trans Therapists of Color Network)
Ultimate Canada
Organization Highlight: Equity, Diversity and Inclusion (EDI) Committee Programming Learn More
Support via Team Canada Collection purchases (a combined 30% of revenue will be donated to Ultimate Canada's EDI committee programming)
New York Gridlock Ultimate
Organization Highlight: Black Fem Support Directly
Support via New York Gridlock Ultimate Collection purchases (a combined 30% of revenue will be donated to Black Fem)
DC Shadow Ultimate
Organization Highlight: Bread for the City Support Directly
Support via DC Shadow Collection purchases (a combined 30% of revenue will be donated to Bread for the City)
DiscNW
Organization Highlight: Real Rent Duwamish Support Directly
Support via DiscNW Collection purchases (a combined 45% of revenue will be donated to Real Rent Duwamish)
National Ultimate Training Camp
Organization Highlight: Fair Fight Support Directly
Support via NUTC Collection purchases (30% of revenue will be donated to Fair Fight)
Raleigh Radiance
Organization Highlight: The Institute's fund for Small Diverse Business Emergency Relief Fund Support Directly
Support via Raleigh Radiance Collection purchases (30% of revenue will be donated to The Institute's fund for Small Diverse Business Emergency Relief Fund)
Stay Tuned...
Follow along! We will be sharing more information about our partners and their community-focused organizations as we highlight them throughout the next week.
@vcultimate | #PartoftheSolution #vcultimate
