Part of the Process: Rethinking our "Bro" Tank... Language matters.
Let's talk about language and look at the renaming of our Tank style.
It's about time!!
Our goal of having all our apparel be inclusive and welcoming was going well, except for one thing: our tanks were still called 'Bro Tank', which immediately has a negative connotation. Today, we are happy to announce that we're revising the language to be more accepting! And there's more – we're also adding a new cut to our tanks!
Let us explain: what was once known as our 'Bro Tank' will now be called the 'Classic Tank', and our newest cut will be known as the 'Fitted Tank'. We felt the need to add the newer fitted cut because we understand that ultimate players come in all different shapes and sizes: some of us enjoy a more relaxed tank, while others may prefer a more fitted one – with two different styles to pick from, there's a tank for everyone!
You can find the sizing guide for both styles on their respective web pages.
As with everything that's new, we are still trying to perfect the sizing of these two styles. Like we mentioned in our newsletter outlining our actions for 2019 (didn't get it? Subscribe here!), we aren't settling for "good enough!" this year, so if you have any feedback for us, please send it our way at firstname.lastname@example.org.