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Not Just An Apparel Company
VC Ultimate was established in Montreal, Canada in 1998 by three university students who met on McGill's ultimate team. VC, which stands for "vicious circle", is the world's longest standing ultimate apparel company. VC is proud to partner with teams, leagues and associations around the world, for ultimate as well as the other sports we love, such as quadball, dodgeball and curling.
Our mission is to socially and environmentally produce custom uniforms and apparel of the highest quality, while living up to our reputation for sensational design, innovative product development and top-notch customer service - all while putting community over profits and standing up for marginalized individuals.
Please visit our blog to learn more about us, especially the equity section to read examples of our values.
Join Our Community
If you want to stay up to date with the latest in VC news, our newsletter is the way to do it! You'll get exclusive early access to social offers and discounts, developing stories, and more right to your inbox. Just click here to sign up today!
What We Believe
GIVING BACK
We believe in supporting the community that has supported us all these years. That's why we give back 15% of our total revenue to organizations, leagues, teams and players worldwide.
We believe in running a business that prioritizes values and community over profit, and this belief is at the core of everything we do.
LOCALLY MADE
The vast majority of VC apparel is made within 30 minutes from our offices. We believe in supporting the local economy and knowing exactly where our product comes from.
ENVIRONMENTAL RESPONSIBILITY
All VC custom jerseys are manufactured in Canada from 100% post-consumer recycled plastic; re-engineered to be durable, comfortable and performance-driven, and rated UPF50.
DIVERSITY
Our team is made up of individuals that believe in doing what's best for our customer and community. The team is diverse, inclusive and supportive and we want to share that with the world.
INTEGRITY
We believe in being 100% honest. We say what we mean, match our behaviours to our words, and will always take responsibility for our actions.
CUSTOMER FOCUSED
Everything we do is for our customers. We strive to create long-term relationships with those in our community by being responsive, relevant, and consistent.
THE VC PROMISE
We want players to enjoy wearing their gear as much as we enjoy making it. If there is ever an issue with the workmanship of your gear, we will repair or replace it, every time.
LEARN MORE
Check out the VC Blog for more insight into who we are and what we do.
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