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Three VC Ultimate labels in horizontal order. The grey rubber label indicates the apparel is made in Toronto, Canada. The blue rubber label indicates apparel made in Poland, Europe. The flat, black woven label indicates apparel made in China.
About VC Products

VC Labels: Decoded

Our branding labels actually mean something. Our three distinct labels indicate where our apparel is produced and what materials were used.
CONCEPTION DE LA LIGNE PRONOMS Reading VC Labels: Decoded 2 minutes Next The Get REAL Movement
By Karen TranMay 5, 2021
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VC apparel feature a blue label, a grey label, or a grey label with green accents. Let us decode them for you.

Transparent Manufacturing

VC labels mean something. If your apparel has a VC rubber label, it was thoughtfully designed and created by the team at VC HQ. 

When we expanded our manufacturing operations to Europe, we wanted to be transparent about it. These products feature a blue rubber label. Below is a explanation. 

Why some VC products have a blue label

VC Labels

We have three main categories of labels: grey, blue and woven.

 Grey Rubber Label Blue Rubber Label Woven (thread) Label
Designed and made by VC locally in Toronto, Canada. Designed by VC in Canada, and made by our partner factory in Poland. Sourced from a partner supplier, after extensive research and testing.

Mostly grey label products:
Reversible apparel
Jerseys
Long sleeves
Tanks
Face Masks

Mostly blue label products:
Revolution Hoodies
Shorty Shorts
Re-labelled products:
Hoodies & Casual
Joggers
Mesh Tanks

More specifically, labels can also indicate the fabric characteristics of the apparel piece. For example, the green part of our grey label means that this Canadian-made item features 100% recycled fabric, often made from plastic water bottles! 

Our grey rubber label proudly signifies the product is made in Toronto, Ontario.

Woven Labels

Woven VC label are black and woven (flat) unlike our raised rubber labels. It indicates that we did not manufacture certain apparel piece ourselves. These products are the best options found after extensive supplier research and testing to ensure both responsible manufacturing processes and product quality. 

Why is this done? We discuss it in detail in our Re-labeling 101 post, but in short – some jobs require apparel faster and at a lower price point than we can ourselves manufacture.

We label these pieces with a VC logo so people know where it came from, and because folks are proud to have the VC logo on their apparel!

Related Posts

  • Quest for Cotton
  • Re-labeling 101
  • Blue Label Line
  • Story Behind the Logo

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